What is SMM? Benefits of creating a SMM campaign
The term SMM (social media marketing) is a very comprehensive one. SMM is the marketing campaign that uses social networking websites like Twitter, Facebook, Google+ and YouTube. Use these social sites for marketing purposes presents the opportunity to contact and interact with customers on a more personal level than traditional forms of marketing.
Strategies for Social Media Marketing can be simple, for example creating a blog with interesting content plus adding buttons such as "Like", "Tweet this", "G + 'or more complex encompassing several blogs, viral campaigns on Tweeter , Facebook, and YouTube videos.
SMM and Blogs
In many respects, blogs can serve as an extension of traditional media types. As newspapers and magazines and popular blogs can get advice or reviews on different products or services and publish them so making them known.
SMM and Social News
What simplest form of EMS is to mark "tag" an article or blog post and it will be made public by means of Facebook, Digg, this type of social media marketing can recognize the icons at the bottom of each Article. This type of marketing can be automated and thus is easy to implement.
Social Media Marketing and Social Networks
It has become increasingly important presence on social networks like Facebook, Twitter etc. In addition there are specialized networks where the placement of products can be a success.
Social networks are not only the place to promote and make themselves known company with its products but where interact with customers and clients interact with them, thus being able to have a marketing campaign which is able to become "viral".
SMM (Social Media Marketing) and Twitter
Twitter has grown in recent years which brought it to the attention SMM social network. Twitter can be considered as a microblog company and is very important to have personal issues / custom. Activity is not based solely on the action of "share" of an article, video or blog post, is not robotic.
Besides the large number of "followers", Twitter allows you to interact with customers and / or fans.
Social Media Marketing and Youtube
Among the most effective "fundamental tools" in social media marketing is YouTube. Many marketing campaigns are focused around YouTube video sites "viral". Though often time consuming and expensive campaigns created around Youtube are large and include several social networks.
Because of its social nature, this site may be the site of interaction with customers and enables their involvement in the marketing. A good exemple is how Microsoft responded to Apple's advertising campaign "I'm a Mac" with the advertising campaign "I'm a PC". This type of competition in social networks allows companies to create engaging marketing campaigns and rejoice from increased popularity.
And the conclusion is, the more intense the interaction between the company and customers creates even greater loyalty to the company / brand.
Social Media Marketing is a stage that has developed in recent years as one of the methods of construction of a brand through customer interaction. In the social environment, SMM campaigns can display paid ads or free information, news, photos, videos, events, reviews, games, quizzes.
Each social network - Facebook, Google Plus, Twitter, Linkedin, Youtube, has a specific platform to be known in every detail to be harnessed online promotion campaign through Social Media Marketing.
Social Media Marketing has changed the way of looking at the relationship between customer and business / brand: no longer speak to men but to the people, the main purpose being to interactivity, knowledge and loyalty, building a relationship that is based on communication and trust.
Why SMM?
For the relationship with the customer is directed to the client through bidirectional communication, public visibility, influence positive business and narrow area of informal media consumers communicate across the business mail.
The main social media marketing networks are: - Facebook; - Twitter; - LinkedIn; - Youtube; - Google +; - Digg; - StumbleUpon.
Benefits brought by SMM (Social Media Marketing)
The benefits a company interacts with customers through Social Media Marketing are grouped into three main chapters:
- Presence in the consumer environment - knowledge of consumer typology of online conversations; - Identifying potential clients; - Retaining existing clients by motivating them and representing the brand in the online environment.
Web Agency provides professional SMM (Social Media Marketing) services, thus improving the online presence of any business and developing a positive online reputation that will result in increased sales.
We select social networks that are perfectly suited to your business, create a strategy and implement weekly reports on the development of online image. All these lead to the occurrence of high-quality results.