Top 3 Mistakes in Designing a Chiropractor Website

Chiropractor websites are becoming increasingly common nowadays as most professionals choose to dedicate to a freelance carrier and open their own offices. Furthermore, an increasing number of patients suffer from back pains nowadays due to increased computer use and uncomfortable working positions, so it's no surprise that many people adopt a chiropractic career. But when it comes to website design, entrepreneurs should know that not everything works for the customers. There are certain mistakes which can quickly send potential customers away, even if the website seems to be extremely well designed. We present you the top 3 chiropractor website mistakes which can quickly send leads away:

Mistake 1: No specific call-to-action

You will be surprised by the amount of chiropractic websites which do not have a specific call-to-action associated to their texts. This is a big mistake as customers, even if they don't show it, need a special bold in order to complete a transaction or request. Regardless of how well the introduction text is redacted, the lack of a call-to-action can easily put visitors in doubt as whether it's best to call that individual or continue their research on the internet. In case they choose the second option, this is very bad for you, as it is highly likely for them to be tempted by another website or price offer. Therefore, instead of gaining more leads, you will only manage to send your visitors away.

Examples of chiropractor websites without call-to-action:

http://www.novastardesign.com/Website-Design-Portfolio/Chiropractic-Websites-lg.jpg

http://gochiropractice.com/wp-content/uploads/2012/02/custom-chiropractic-web-design_2.jpg

Examples of chiropractor websites with call-to-action (take notice):

http://templates.entheosweb.com/template_number/21200/21211-b.jpg

http://www.dreamcodesign.com/images/design_examples/4b6f8e652d3eae669c93f97c52485095.jpg

Mistake 2: No clear benefit from taking action

Yes, plenty of people search for a chiropractor on the Internet with a specific purpose in mind, such as the one of treating their lower-back pains, yet that does not mean they will make an appointment on the first they see. Unless the chiropractor website is properly laid-out and containing the clear benefits that the therapy will bring to them, they are unlikely to be convinced and proceed to the next step. It is very impossible to explain future leads just how important the chiropractic therapy is for them, as well as the short and long-term benefits that they can gain from it. This aspect will also bring you specific SEO benefits as the more text you have on your website, the better. But this is not so important as the fact that you'll increase your chance for possible customers to contact you.

Examples of chiropractor websites without clear benefit:

http://www.eileenlonergan.com/wp-content/uploads/2011/06/16002-Chiropractic-Websites.png

http://gochiropractice.com/wp-content/uploads/2012/02/custom-chiropractic-web-design_1.jpg

Examples of chiropractor websites with clear benefit (take notice):

http://cyberchimpscom.c.presscdn.com/wp-content/uploads/2014/03/showcase-metzler-chiropractic.png

http://mydemowebsites.com/wp-content/uploads/2014/04/Chiropractor-Website.jpg

Mistake 3: Website is not mobile friendly

Recent studies show that 40% of customers prefer to browse the Internet from a mobile device such as a smartphone or tablet. Therefore, a chiropractic website which is not mobile-friendly will imply losing plenty of leads. Mobile optimized websites not only load faster, but they also eliminate horizontal scrolling which can be highly annoying on certain devices. Furthermore, Google penalizes desktop-exclusive websites when mobile search is used, so you risk losing plenty of leads in the off chance that your website doesn't have an adequate theme.

Examples of chiropractor websites which are not mobile friendly:

http://www.tyssendesign.com.au/uploads/img/sized/uploads/img/sites/sechiro2_800_544.png

http://s3-media4.fl.yelpcdn.com/bphoto/13mkcOJQoiLpeI5aIVYVDA/ls.jpg

Examples of chiropractor websites which are mobile friendly (take notice):

http://mobileqrcode.net/wp-content/gallery/mobile-friendly-websites/chiropractor-about_clinic-blackberry.png

http://sigmaapps.mobi/demomobilewebsites/images/chiropractor-tap-to-call.png

Summary

If you have a chiropractic website or need one, it's very important to avoid the mistakes outlined above. They will make you lose plenty of leads and will give potential customers the impression that you are not serious. A quality chiropractor will always have a professional and modern website that represents him/her as a person.